A comprehensive strategy for proactively maximizing advertising revenue and managing operational imperatives is critical to sustained growth. Ramona Gonzales delivers strategic and technological solutions that are infused with revenue, data, and yield management principles and techniques, as well as industry best practices.

Regardless of the scope or complexity of the engagement, Ramona's approach is simple: To gain a deep understanding of her clients' specific business challenges that includes rigorous, data-driven analysis and a detailed discovery process to support the development of effective and executable recommendations rooted in the relentless pursuit of operational excellence and revenue growth.

Ramona partners with her clients to design engagements that are customized for each organization's unique structure, culture, and business goals. Consulting services include:


Vendor Assessment & Selection Guidance

Technology Stack Analysis & Development

Programmatic Exchange/Header Bidding Strategy & Execution

Large-Scale Platform Implementations, Migrations & Integrations

Digital Advertising Strategy

Audience Data:1st & 3rd-Party

Workflow & Process Re-Structuring

Programmatic + Direct Sales Strategies

Cross-Platform Selling & Measurement

Ad Products: Desktop, Mobile, Video

Consumer Privacy & Trust Considerations

Industry Landscape & Education


Mobile (Mobile Web & In-App Advertising)


Ad Blocking

Fraud & Non-Human/Invalid Traffic

Industry Standards & Guidelines

Revenue & Yield Management

Ad Blocking Strategy

Viewability Optimization

Data Management & Governance

Ad Fraud & Non-Human/Invalid Traffic

Yield Management: Principles, Tactics & Techniques

Pricing Strategies & Trends: eCPM vs rCPM vs vCPM

Workflow Best Practices

Ad Operations

Sales Processes: Planning & Selling

Roles & Responsibilities





Yield Management

Digital Advertising 101

Customized Training Sessions

Digital Advertising Planning & Selling