Ramona Gonzales is a digital media veteran—her extensive experience spans print and online publishers as well as digital agencies and technology companies. She delivers a mix of expertise and perspective honed from 24 years of developing and growing digital brands, properties, and audiences, consulting for major digital publishers and media companies, and dedicated participation in industry issues.
Ramona launched Ramona Gonzales Consulting in 2009. Before then, she consulted for online publishers and media companies for Microsoft Advertising and Rapt. Prior to that, as Director of Digital Media, she led LPI Media's digital media operations, P&L, strategic direction, business goals, and product development. (LPI Media, the publisher of Out andThe Advocate magazines, was acquired by PlanetOut and subsequently by HereTV Media.)
In the late 90s, Ramona oversaw the assessment, definition, and organization of digital content for major clients at Ogilvy Interactive (Director of Content Strategy in the Information Architecture Group). Her first foray into the digital arena was as one of two producers at Children's Television Workshop who created SesameStreet.com in 1997. And back in 1996, she launched Latina magazine, the first national magazine for Hispanic women in the US. She is based in NYC.
Prior to launching her consultancy, Ramona spent five years representing LPI Media/PlanetOut, Rapt, and Microsoft on IAB committees, working groups, and task forces. For the past seven years, she has worked as a consultant for the IAB's Ad Technology Group and Tech Lab on major industry initiatives such as digital advertising automation, viewable impressions, workflow best practices, technical standards and measurement guidelines, the DAA YourAdChoices program, and other operational challenges that require cross-industry, standardized solutions.
What People Think About Ramona
"Thank you. (Your presentation) was really superb. You brought it together effectively, efficiently and elegantly. Much appreciation." — Bob Liodice, CEO, Association of National Advertisers (ANA)
"You blew my students away with your great presentations to my NYU "Advertising and Marketing" classes. The students were still discussing the issues you raised in the classes that followed." — Gene Secunda, PhD, Professor, Media Studies, NYU
"As a business consultant, Ramona brought broad industry knowledge, clear communication skills and a great personality to the engagement." — David Lee, Director, Product Management - Digital at Videa, a Cox Media Group Company
"Ramona is energetic, intelligent, and a pleasure to work with. I highly recommend her for large scale process improvement and project management." — Amber Smith, Principal Consultant at Infinitive
"Smart, analytical, goal-oriented and diligent, Ramona is ceaselessly devoted to finding and applying best practices in digital media." — Julie Ross Godar, Executive Editorial Director at SheKnows Media
"Ramona was always on top of her game. One of the best people I worked with at Ogilvy Interactive." — Martin Torres, VP/Creative Director at Digitas Health LifeBrands
"Her professionalism, thorough approach, and her calm (and calming) demeanor make her extremely valuable to any team. I recommend her highly to anyone who is interested in getting a job done properly." — Heather Lapham Duque, Director, Finance Management at Publicis Sapient